Benefits Of Expanding Your Small Bar To Craft Beer Choices
As the owner of a small bar, you know the importance of offering something special for your guests. You may offer a specific type of environment. You may choose to offer game nights to bring in more local customers. Pub food may also be part of your small bar's business. One way you may want to consider branching out deals with your beer choices. You may already offer domestic beer and imported beer. But you may not have craft beer choices. Here are some of the benefits of offering a craft beer menu.
Showcasing Local Brewers
One of the hardest things for a local brewer to do is to get the word out about their beers. When you bring in local craft beers, you are also showcasing a local brewer. These brewers work on different techniques and flavors that stand out from traditional domestic beers. They also offer specialty beers that can only be purchased from their stock. This gives your bar patrons the chance to not only try a local beer or craft beer for the first time but to try something unique other bars may not be offering.
Seasonal Specials
Most craft beer companies create seasonal specials. These beers can be for harvest and include pumpkin and other harvest flavors. You may also have craft beer companies that offer winter beers with cranberry flavors. These seasonal flavors are something your patrons can look forward to each year. When you combine these craft beers with special holiday or seasonal nights, such as football night, you can create new customer bases. These customers know to come to your bar for the game and a craft beer. They begin introducing this to other people and your client base grows.
Adding Something Different
Your local bar scene may be filled with many bars that are very similar. The trick in that situation is to offer something different. You want to bring in a new customer base and keep that customer base growing. Domestic beers are standard options in many pubs. Some imported beers may also be traditional in your area or even common. A good craft beer from a local provider is something that is different. It offers a reason for new patrons to come into the bar and at least try the beer. If they are beer enthusiasts, you may find they bring more than one person with them on each visit. This allows you to bring them in for the craft beer, but catch them with other things such as live music or game nights.
If you think expanding your small bar selection to include craft beer is a good option, contact local suppliers. Start with your local craft brewery and move to other independent brewers. Over time, you can begin to showcase new craft beers and offer specials on fan favorites. If you are looking for specific types of craft beers, look for independent breweries that specialize in distinct and local brewing techniques.
For more information on beer, contact a professional near you.
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